Q1 2025 iOS Health & Fitness App Performance in Nigeria

In the first quarter of 2025, the iOS health and fitness app market in Nigeria saw varied performance trends among the top applications. Here's a closer look at how each of these apps fared during this period.

Flo Cycle & Period Tracker from FLO HEALTH UK LIMITED showed notable growth in both revenue and user engagement. Weekly revenue peaked at approximately $1K in early March, while downloads reached a high of 8.9K by the end of March. The app maintained a strong active user base, fluctuating around 180K to 190K throughout the quarter.

Heartly-Heart Health Recorder experienced a gradual decline in both downloads and active users. Starting the quarter with around 2.5K downloads, the numbers dwindled significantly, reaching single digits by the end of March. Active users decreased from about 4.9K to 2.4K, while weekly revenue saw a decline from $495 to $251.

iHeart-Pulse Rate Monitor App. had a challenging quarter with downloads dropping to zero by mid-March. Active users decreased from 2.8K to 1.7K, and revenue followed a similar downward trend, ending the quarter at $148.

Kegel Men: Men's Health experienced fluctuations in its metrics. Weekly downloads started strong at over 5K but dropped significantly, only to rise again in March. Active users peaked at 8.4K before settling at 5.4K, while revenue varied, ending at $177.

HeartWave showed an interesting trend with a spike in downloads in February, reaching over 3K, before declining sharply. Revenue mirrored this pattern, peaking at $292 in mid-February.

These insights are based on data from Sensor Tower, providing a glimpse into the competitive landscape of health and fitness apps on iOS in Nigeria. For more detailed analytics and trends, Sensor Tower offers comprehensive data and insights.